Anatomy TV Promotion at Lancashire Teaching Hospitals
Last year we acquired a new resource called Anatomy TV. We wanted to raise awareness of this new resource and encourage usage so we devised a marketing plan to help us do this. We decided to focus on what the user could achieve by using this resource, rather than just simply telling them they have access to it. The message we wanted to convey was “Improve your knowledge of anatomy”. We thought this would appeal to staff wanting to update their existing knowledge and also to students needing to learn anatomy for their studies.…