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Library Knowledge Services (North)

Anatomy TV Promotion at Lancashire Teaching Hospitals

Last year we acquired a new resource called Anatomy TV. We wanted to raise awareness of this new resource and encourage usage so we devised a marketing plan to help us do this. We decided to focus on what the user could achieve by using this resource, rather than just simply telling them they have access to it. The message we wanted to convey was “Improve your knowledge of anatomy”. We thought this would appeal to staff wanting to update their existing knowledge and also to students needing to learn anatomy for their studies.…

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Easy access to journal articles – our most popular training course ever!

For several years, the Leeds Community Healthcare (LCH) NHS Trust Library team has subscribed to BrowZine (from ThirdIron) for LCH users. In 2020 we extended the subscription to include NHS Leeds Clinical Commissioning Group (CCG) staff, including all primary care colleagues in Leeds, giving a much more consistent service to our users.…

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The impact of library news during the COVID-19 pandemic

Prior to the pandemic the library at Lancashire Teaching Hospitals Trust produced a monthly newsletter of about four pages with information on library resources, outreach and staff news. The newsletter goes out to several hundred staff; recipients generally sign up to receive it when they join the library. Once we entered the first lockdown the library staff were working from home and it was decided the library news should be fortnightly to keep users informed about the latest service developments. We had been taking it in turns to edit the newsletter but I volunteered to become the sole editor.…

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Digital Libraries' Week

As part of Libraries Week (7th- 12th October), the Library and Information Service at Lancashire Teaching Hospitals ran Digital Libraries Week to celebrate the library’s digital collection and its role in supporting patient care, research, and education.…

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Need help promoting your service? Ask a publicity champion

My name’s John and I’m a Publicity Champion. This sounds like something you might hear in a church basement where everyone confesses their bad habits or at a seven-year-old’s fancy-dress party but for the past few months I’ve been working with other librarians up and down the country developing publicity materials for libraries to use to promote their services.…

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