Last year we acquired a new resource called Anatomy TV. We wanted to raise awareness of this new resource and encourage usage so we devised a marketing plan to help us do this. We decided to focus on what the user could achieve by using this resource, rather than just simply telling them they have access to it. The message we wanted to convey was “Improve your knowledge of anatomy”. We thought this would appeal to staff wanting to update their existing knowledge and also to students needing to learn anatomy for their studies.…

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In October 2019, Andy Moore joined the team from Leeds Public Libraries. His new role is a two year post as Digital Projects Officer and he will be working on three projects: to create digital content that share key public health messages with workforce; to update the PHRC website; and to make improvements to the PHRC’s library management system. In December, Sally Hughes started as our Health Improvement Resource Assistant. Sally arrives from Leeds Public Libraries and her roles in the PHRC are dealing with customer enquiries, issuing stock, compiling leaflet & poster orders, promoting campaigns and running our Instagram account and then of course there will be lots of project work that will come up to get stuck into.…

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Having done a Leeds Libraries for Health patch-wide “Christmas advent calendar” style campaign for a few years, we decided to try something a bit different – a January campaign reminding busy NHS staff about the simple joys of reading.…

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